Why Limiting Your Property Investment to Big Cities Could Be Holding You Back

Sud Setia
Published on
July 7, 2025

When most people think about investing in Australian real estate, they picture the same places:

Sydney. Melbourne. Brisbane.

But relying on these capital cities alone might be limiting your investment potential because the data tells a different story.

The Quiet Boom in Regional Migration

According to recent reports from CBA (Commonwealth Bank of Australia) and Regional Australia Institute (RAI), more Australians are leaving the major cities in favour of regional living and the numbers are growing, not slowing.

In the March 2025 quarter alone, migration from capital cities to regional areas increased by 10.5%. That’s 20.5% higher than pre-COVID averages, showing this isn’t just a short-term trendit’s a long-term structural shift in how Australians are choosing to live.

Why Are So Many People Leaving the Cities?

It’s not just retirees chasing a slower pace of life anymore.

Young professionals, families, and property investors are making the move. They’re trading in traffic jams and million-dollar mortgages for affordable housing, more space, better lifestyle, and crucially higher growth potential.

Where Are They Going?

  • Sydney accounts for 64% of the net outflow from capital cities.
  • Melbourne makes up 38%.

(Yes, those numbers add up to more than 100%—that’s because they reflect the net migration loss from each capital.)

And where are these people heading?

Regional NSW and Victoria are absorbing nearly 75% of all net inflows, pointing to an unprecedented demand shift into key regional towns.

This isn’t a passing phase. It’s a structural change and investors who recognise it early are positioning themselves for long-term gains.

What Regional Property Markets Offer That Capitals Don't

If your property investment strategy is still solely focused on capital cities, ask yourself:

Are you investing based on what used to work, or based on what’s working now?

Many regional markets are outperforming metro areas in several key areas:

  • Higher rental yields (in some areas exceeding 5%)
  • Lower purchase prices, meaning smaller deposits and lower risk
  • Strong population growth driven by internal migration
  • Local infrastructure investment improving live ability and job creation

You don’t need to chase rezoning hype or wait for a new train line.

You need to follow the people and the demand.

Which Regional Markets Are Worth Watching?

Savvy investors are already looking at places like:

  • Latrobe Valley, VIC – affordable homes with rising demand
  • Maitland, NSW – a family-friendly hotspot just outside Newcastle
  • Moorabool Shire, VIC – strong growth on the western fringe of Melbourne
  • Denmark, WA – lifestyle destination with surprising economic drivers

These aren’t speculative hotspots.  They’re data-backed, growth-aligned opportunities still under the radar for most.

Final Thoughts: It's Time to Think Beyond the Big Smoke

The best investment opportunities are no longer limited to inner-city corridors and capital growth hype.

Regional Australia is rising and it's not just cheaper, it's smarter.

So the question is:

Are you still investing in what used to work?

Or are you ready to build a strategy that reflects where Australia is actually going?

Looking to invest in high-growth regional areas?

At futurx, we use data, demographics and real-time migration trends to help you invest with confidence.

Book your strategy session today → https://calendly.com/sud-futurx

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